Mejor.es
Branding, visual system, web design and art direction
mejor.es is a digital platform for finding and rating businesses and professionals by location and category.
The project required an identity capable of supporting a complex interface, multiple navigation flows and constant communication across different formats.
The complete brand system was developed, integrating strategy, visual identity, digital product and communication.
Scope
Strategy
Positioning, tone and conceptual structure of the brand.
Visual identity
Logo, isotype, variation system, color palette, typefaces and graphic language.
Digital product
Interface design, component system, buttons, panels, layouts and responsive adaptation.
Communication
Visual direction for the feed, promotional pieces and videos.
Outcome
A coherent, functional visual system, built to operate in a complex digital environment and to scale without losing consistency.
Logo.
Isotype and variations.
Typeface: Montserrat
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