About me: Anastasia Dimitrova
I've been working as a freelance visual creative since 2016, developing design and visual storytelling projects from a strategic, multidisciplinary perspective.
My path began in graphic design, photography, videography and image-making, with solid experience in 3D content and technically complex visual projects.
From there, my work has naturally expanded into art direction, web design and branding, bringing more and more strategic thinking into visual practice.
I studied Tourism at Universitat Jaume I, a degree that gave me a solid foundation in business creation, product design, marketing and economics, knowledge I now apply to branding from a practical, realistic perspective. On top of this comes constant, self-taught learning, driven by a deep interest in psychology, art and systems of meaning.
I'm obsessed with image-making and especially enjoy the process of giving visual form to complex ideas. I work with method, judgment and high personal standards, taking on projects with steep learning curves when needed, because that's where I perform best.
These are the design programs and languages I master at an advanced level:
LEARN MORE
I was born in 1992 in the Balkans and I live in love with the Mediterranean.
Nature is my religion, though I suffer from technophilia. The cultural and aesthetic movement that draws me most right now is biopunk, together with the philosophy of degrowth.
I'm a huge music lover and I can't work, or maybe even live, without music. The only silence I can conceive of is in nature, because then I'm listening to it. As a kid I spent far too many hours watching MTV; I loved it, and I still love watching music videos.
I learned about art at the same time I learned to walk. My mother is a painter.
An obsession with images, both consuming and creating them, has been the most constant certainty throughout my life.
I also love movement, sports, dancing, adventure and adrenaline. I'd say I'm generally an intense, all-or-nothing person, able to stay calm in the eye of the storm and on the edge of the cliff. I'm crazy about challenges.
Just use the «contact» button 😉
FILM
BRANDING
Complete brand development for new or growing projects.
Defining your brand's identity, ideology and narrative through the MITO method, and translating it into a clear strategy: vision, values, SWOT, archetype and tone.
The result is a brand with judgment, coherence and a solid foundation to grow without losing itself.
ART DIRECTION
Creative direction for brands that already have a strategic foundation —their own or developed with other professionals— and need to express it with coherence and strength.
I interpret what you want to say and help you bring it to life through powerful concepts, expressed in the right tone and style.
I lead creative teams and processes, acting as a bridge between strategy and design, connecting the idea behind your business with art and its visual expression.
MUSIC
Design of clean, contemporary, functional visual identities that convey personality without artifice.
Every element is built to reinforce your brand's message and clearly set it apart within its sector.
LOGO & VISUAL SYSTEM
Design of the primary logo, variations, symbols and a complete visual language that works in any format, from digital to editorial.
PALETTE & TYPOGRAPHY
A strategic selection of colors and typefaces that convey character and coherence, designed to communicate effectively across every channel.