Rebranding and identity
RE
/BRANDING
& IDENTITY
A good project needs a brand and an identity to match.
I work on both so your brand is consistent, makes sense and stays in people's minds.
Looking good isn't enough: a brand has to say something and reach people.
That's what I aim for: brands with a clear style that last over time without losing their personality.
BRANDING & REBRANDING
BRANDING
Complete brand development for new or growing projects.
Defining your brand's identity, ideology and narrative through the MITO method, and translating it into a clear strategy: vision, values, SWOT, archetype and tone.
The result is a brand with judgment, coherence and a solid foundation to grow without losing itself.
REBRANDING
A strategic update for brands that need to reinvent themselves, modernize their language or redefine their market position.
What's essential stays, and the story gets reviewed: which part of the original myth is still alive and which no longer connects.
Your brand becomes interesting again while still being yours.
ART DIRECTION
Creative direction for brands that already have a strategic foundation —their own or developed with other professionals— and need to express it with coherence and strength.
I interpret what you want to say and help you bring it to life through powerful concepts, expressed in the right tone and style.
I lead creative teams and processes, acting as a bridge between strategy and design, connecting the idea behind your business with art and its visual expression.
IDENTITY
Design of clean, contemporary, functional visual identities that convey personality without artifice.
Every element is built to reinforce your brand's message and clearly set it apart within its sector.
LOGO & VISUAL SYSTEM
Design of the primary logo, variations, symbols and a complete visual language that works in any format, from digital to editorial.
PALETTE & TYPOGRAPHY
A strategic selection of colors and typefaces that convey character and coherence, designed to communicate effectively across every channel.
GRAPHIC RESOURCES
Complementary elements such as iconography, templates, compositions and visuals that expand your brand's universe.